The Rise of Endoscopic Procedures: Smaller Incisions, Beautiful Results

Plastic surgery continues to evolve - and one of the biggest advancements in facial rejuvenation is the rise of endoscopic procedures. These innovative techniques allow surgeons to create natural-looking results using smaller incisions, advanced visualization technology, and less disruption to surrounding tissue.

Beginning in August 2026, Dr. Jeffrey Gross will be offering advanced endoscopic facial procedures at Mays Plastic Surgery & The Spa at MPS, including 

• Endoscopic Lateral Temporal Browlift 
• Endoscopic Biplanar Browlift 
• Endoscopic Midface Facelift

And consultations are officially open now.

What Is an Endoscopic Procedure?

An endoscopic procedure uses a tiny camera called an endoscope to help surgeons visualize underlying facial structures through a very small incision.

Instead of relying on larger, traditional openings, the endoscope provides a detailed internal view during surgery, allowing for precise lifting and repositioning of tissue while minimizing visible scarring.

In facial plastic surgery, endoscopic techniques are commonly used for: 

• Brow lifting 
• Midface lifting 
• Facial rejuvenation procedures

The goal is to create refreshed, natural-looking results with a less invasive approach.

Why Patients Are Interested in Endoscopic Facial Surgery

Endoscopic procedures have become increasingly popular because many patients want meaningful rejuvenation without looking overdone.

Some of the biggest benefits include:

Smaller Incisions

Incisions are typically shorter and strategically hidden within the hairline or natural contours

Less Visible Scarring

Because the incisions are smaller, scarring is often minimal and discreet.

Natural-Looking Results

Endoscopic procedures focus on repositioning and restoring tissue rather than creating a pulled or overly tight appearance.

Precision & Advanced Visualization

The endoscope allows surgeons to see facial anatomy in detail, helping create accurate, refined results.

Potentially Shorter Recovery

While every patient heals differently, less invasive techniques may reduce swelling and downtime compared to more extensive procedures.

Endoscopic Browlift Procedures

As we age, the brow area can gradually descent, creating heaviness in the upper face and contributing to a tired or stern appearance.

Dr. Gross will offer two advanced endoscopic browlift techniques:

Endoscopic Lateral Temporal Browlift

This procedure focuses on lifting the outer brow area to create a brighter, more refreshed appearance - especially around the eyes.

Endoscopic Biplanar Browlift

A more comprehensive brow rejuvenation technique that addresses brow position and forehead aging while maintaining natural facial expression.

Both procedures are designed to rejuvenate the upper face while preserving movement and avoiding an overdone look.

Endoscopic Midface Facelift

The midface is often one of the first areas to show signs of aging. Volume loss and tissue descent can create heaviness around the cheeks and deepening around the lower eyelids and smile lines.

An Endoscopic Midface Facelift lifts and repositions the cheek area to restore youthful contour and facial balance - helping patients look refreshed, rested, and naturally rejuvenated.

Consultations Are Now Open

Although Dr. Gross officially joins Mays Plastic Surgery in August 2026, patients can now begin scheduling consultations for these procedures and more.

This is an exciting opportunity for patients interested in advanced facial rejuvenation techniques and personalized surgical planning.

The Future of Facial Rejuvenation at MPS

The addition of endoscopic procedures reflects our continued commitment to offering innovative surgical options focused on natural-looking results and individualized care.

Whether you're beginning to notice heaviness in the brow, changes in facial volume, or signs of aging around the eyes and cheeks, a consultation is the best place to learn about your options.

Call today to book your consultation with Dr. Gross and learn more about advanced endoscopic facial procedures at Mays Plastic Surgery. Call 502-576-6918.